Blunders of the Cola Brothers EP 2

Blunders of the Cola Brothers EP 2

0 0 8 mesi fa
This is the first episode in a new 4-part series- the Blunders of the Cola Brothers. In this series rather than talking about brilliant marketing strategies that change the world, I talk about those equally brilliant strategies that are so stupid and disastrous that they will be etched in history as the worst of the worst.
Today we talk about that time in 1992, someone at Pepsi misread a 3-digit number, that left PepsiCo in 51 Billion dollars of debt and caused the death of 9 Philipinos. ... Maggiori informazioni

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